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Site Merchandising Assistant

Job ID: 24-04726
Job Title: Site Merchandising Assistant
Location: Santa Monica, CA 90404
Duration: 15 months
Contract Type: W2 only
Pay Rate: $15.31/Hour
Schedule: Up to 30 hours/week, flexible across the week.
 
Job Description
  • Our client seeks an Assistant, Experience & Site Merchandising to support front-end customer experience and optimization across several label group stores.
  • This person will support the Experience & Site Merchandising lead and will collaborate with partners across client’s teams (Audience, Paid Media, Consumer Marketing, Data & Analytics, etc.) to elevate the eCommerce experiences for our labels, rights owners (ROs), artists, and - most importantly - fans.
  • The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment at our office in Santa Monica, CA.
 
Responsibilities
Front-End Experience & Site Merchandising:
  • Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
  • Deploy upsell & cross-sell tactics to increase average order value.
  • Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).
Campaign & Promotion Strategy:
  • Assist with the creation of promotional strategies around new music and merch releases.
  • Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
  • Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales.
  • Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.
Customer Acquisition & Retention:
  • Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).
  • Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
  • Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV).
Performance Analysis & Optimization:
  • Track, analyze & report performance to drive optimizations and inform planning & strategy.
  • Create reports to provide to labels and rights owners.
  • Gather customer feedback through social listening.
 
Required Skills:
  • 1-2 years studying or working in marketing or related fields (college courses, internship or assistant experience is OK).
  • Excellent communication and interpersonal skills (verbal and written).
  • Strong work ethic, highly motivated, upbeat personality, team player, no ego.
  • Tech-savvy, strong computer/internet/research skills
  • Passionate about music and a solid understanding of fandom.
  • Strong passion or interest in eCommerce.
  • Strong critical thinking skills.
  • Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work
  • Self-accountability to follow through with proper, consistent updates to stakeholders.
  • Strong attention to detail.
  • Understanding and working knowledge of analytics and reporting.
 
Preferred Skills:
  • Experience in the entertainment industry
  • CRM/Email marketing experience
  • Understanding of UX principles and consumer behavior
  • Frequent online shopping
  • Project management experience
  • Experience with Shopify
  • Basic Photoshop skills
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