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B2B Marketing Analytics Manager

Job ID: 24-05324
B2B Marketing Analytics Manager
San Jose or San Francisco, CA Hybrid
$61.27 per hour on W2
12 Months


Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories
Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates
Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy
Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team
Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV
Understand and communicate what drives performance and opportunities for product marketing messaging
Partner with marketing to create data-driven campaigns that optimise prospects conversion
Build feedback loops to highlight knowledge gaps and drive future analysis and research

Very strong communication and presentation skills is a key requirement
Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights
Proactive self-starter, always on learner, and able to work in a virtual environment
An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously
Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones
Experience in data visualisation is required, PowerBI is highly preferred
Proficiency in SQL, Hive, or Azure Databricks is highly preferred
Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred
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