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B2B Performance Marketing Specialist

Job ID: 25-10202
Job Title: B2B Performance Marketing Specialist
Location: San Francisco, CA
Duration: 3 months
Contract Type: W2 only
Pay Rate: $31.70/Hour

Job Description
Duties
  • We are seeking a strategic and results-driven paid search, programmatic display and social marketer to lead and optimize our paid media strategies across search, programmatic display, and social platforms.
  • This role will be instrumental in driving the success of our line of business by managing day-to-day campaign performance, developing innovative strategies, and fostering collaboration with cross-functional teams and stakeholders.
 
Key Responsibilities:
Strategic Development:
  • Drive and contribute to the development of the overall paid search, programmatic display, and social media strategies for the line of business.
  • Identify new opportunities and implement best practices to optimize performance.
  • Lead international strategies to ensure proper execution and alignment with the marketing strategy.
 
Campaign Management:
  • Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
  • Deliver regular paid search and display reports to track performance and inform future strategies.
  • Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
 
Cross-functional Collaboration:
  • Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and global marketing organizations.
  • Assist in the development and delivery of quarterly media plans and Quarterly Business Reviews (QBRs).
  • Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, etc.
 
Required Skills
  • Results-oriented with a focus on continuous improvement and a commitment to ""Always Be Testing.""
  • Dedicated to delivering high-quality work that has a meaningful impact on the business.
  • Thrives in fast-paced environments and works well both independently and as part of a team.
  • Quick to learn and adapt to the constantly changing marketing industry.
  • Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
  • Capable of explaining technical concepts clearly and effectively to non-technical audiences.
  • Excellent written and verbal communication skills.
  • Proven ability to think creatively, stay self-directed, and meet deadlines.
  • Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
  • Demonstrated success in creating and executing advanced media plans and strategies.
 
Education
  • 3-5 years of experience in enterprise-level B2B marketing, across search, display, and social platforms, successfully managing global campaigns with measurable results.
  • Extensive hands-on experience in Google Ads, Microsoft/Bing Ads and other search engines
  • Extra bonus to have hands-on experience in DV360, Adobe AdCloud Display, YouTube, Meta.
  • Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe AdCloud or similar systems.
  • Comprehensive understanding of how search, display, and social channels work together to optimize marketing tactics and effectively promote products.
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