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Category Manager - Sneakers

Job ID: 24-04885
Job Title: Senior Category Manager
Location: San Jose, CA, USA, 95125
 
Primary Skills: Category Management, Presentations, Problem Management, Project Management
Duration: 7 months
Contract Type: W2 only
Pay Rate: $52.44 - $54.34/Hour
 
Job Description:
Sr. Category Manager – sneakers demand level 26 are you passionate about sneakers and sneaker culture? Do you have an ownership mindset and the ability to build strong cross-functional relationships? If you're ready for an exciting new opportunity, we'd love to hear from you! The opportunity we're looking for a passionate sneaker demand lead to join our team at Client In this role, you'll take full ownership of driving demand for the sneakers category, creating innovative marketing strategies that resonate with sneaker enthusiasts. You'll collaborate with cross-functional teams to execute impactful campaigns, analyze key metrics to optimize performance, and stay ahead of market trends to ensure Client sneakers remains the top choice for buyers. If you're ready to lead with creativity and make a significant impact, we''d love to hear from you!
 
Key Responsibilities:
  • Lead the development and execution of demand generation strategies for the sneakers category on Client, driving traffic and marketplace demand through innovative and data-driven initiatives.
  • Collaborate with cross-functional teams to plan and execute on-site and off-site marketing events, including vertical, cultural, and retail moment planning. Co-lead marketing plan development and manage category assets (e.g., placement, coupons, support).
  • Analyze key buyer funnel metrics—traffic, engagement, and conversion rates—to optimize performance and inform future strategies.
  • Stay ahead of competitive trends and market dynamics to ensure Client sneakers remains the top choice for sneaker enthusiasts.
  • Build and maintain strong relationships with internal stakeholders and external partners, maximizing the impact of marketing efforts.
  • Develop and implement unique marketing campaigns and initiatives that resonate with the sneaker community, leveraging insights and a deep understanding of sneaker culture.
  • Experiment with new marketing channels and tactics, collaborating with designers, content creators, and agencies to bring creative concepts to life.
 
Preferred Qualifications:
  • 5+ years of experience in online retail or marketplace environments, with increasing responsibility.
  • Startup experience is a plus.
  • Passion for sneakers with a deep understanding of market dynamics.
  • Strong project management, problem-solving, and leadership skills, with the ability to manage cross-functional teams.
  • Executive-level presentation, communication, and negotiation skills.
  • Growth-oriented, with an ownership mindset focused on driving performance against Client
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