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Content Strategist - Senior (Sponsorship Activation Strategy)

Job ID: 26-00104

Pay rate range - $60/hr. to $65/hr. on W2
Hybrid work requirements: 4x/week in office

Job Description:

Role Mandate:
The Customer Acquisition team is seeking a contractor with proven expertise to develop a comprehensive sponsorship activation strategy in alignment with their directive to expand activation efforts.

Team Structure:
This is an independent position with no direct peers – however, it will heavily involve cross-functional collaboration with many other areas of the bank.

Role Responsibilities:
- Building out a broad strategy to enhance sponsorship activation
- Working cross-functionally with various teams at the bank (data & technology, marketing, creative, operations, etc.)
- Oversee ideation, development, execution, tracking and measurement of sponsorship activation across multiple channels (events, hospitality, digital, experiential)
- Create activation plans aligned with brand objectives and sponsorship agreements.
- Identify opportunities to maximize ROI and enhance partner visibility.

Must Have Skills:
- 5-7 years of sponsorship activation experience
- 2-3 years of cross-functional strategy building for sponsorship activation
- Experiential marketing experience
- Experience presenting/presentation skills
- Strategic capability shown by work completed
- Collaboration/teams skills
- Excellent verbal/written communication skills
- Ability to work with ambiguity

Nice to Have Skills:
- Relevant post-secondary degree
- Previous financial industry experience

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