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Digital Marketing Analyst

Job ID: 24-05919
Job Title: Digital Marketing Analyst
Location: Lehi, UT 84043 (Hybrid)
Duration: 12 months
Contract Type: W2 only
Pay Rate: $35.21/Hour
 
Project Details
  • The Digital Experience (DX) Marketing Analytics team is looking for a multifaceted, data-driven B2B Marketing Analyst with a strong blend of business knowledge and technical skills to evolve how we measure the impact of integrated marketing efforts. As an analyst with a focus on applications of modern approaches to ABM (Account-Based Marketing), you will be tasked with driving ABM performance and play a key role in creating new approaches to measure the impact of Client’s account-based initiatives.
  • This job will require applying various analytical methods and tools to assist Marketing & Sales functions deliver growth in the digital experience segment.
 
Responsibilities
  • Conduct analysis with a focus on articulating the impact of account-based performance across marketing and sales engagements
  • Combine qualitative and quantitative insights to make recommendations to senior marketing leaders on campaign and program optimizations
  • Work cross-functionally with Data Engineering, Operations, Portfolio, and Demand Marketing teams to ensure campaign is executed and results are effectively delivered
  • Establish targets and benchmarks that articulate the impact of account-based initiatives to revenue
  • Create new metrics and methods that quantify impact of thought leadership campaign engagements to primary B2B KPIs
 
Required Skills
  • Degree in Marketing, Statistics, Finance, Computer Science or other relevant fields
  • Ability to translate asks from marketing partners into technical requirements to surface impactful end-state analyses and reports
  • Experience with SQL and Advanced Excel knowledge
  • Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
  • Highly entrepreneurial and able to operate independently with minimal direction
  • 3+ years of experience in B2B subscription revenue environment, with a focus on optimizing the Account-Based Marketing motion
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