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Principal, Enterprise Sports Marketing Campaigns

Job ID: 26-01702
Job Title: Principal, Enterprise Sports Marketing Campaigns 
Location: New York, NY 10011 (also will be required to go into the MLB, NFL office locations)
Duration: 6 Months
Work type: W2
Payrate: $95.47
 
Role summary :
  • Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports
  • organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Client’s presence across all sports
  • platforms. Leveraging your expertise in integrated marketing, you’ll coordinate impactful campaigns across web, social, media, brand, PR,
  • partners, advertising, and live events—highlighting how Client’s AI technology transforms next-generation fan experiences
 
Preferred:
  • Experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences, and a deep passion for sports.
 
Travel Expectation:
  • 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, client Summit, and internal field alignment.
 
Focus areas
  • Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and
  • maximize Client impact across all sports-related platforms and partnerships.
  • Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns—spanning
  • content, web, social, media, advertising and flagship events.
  • Manage Client Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship
  • sporting events (Super Bowl, World Series, etc.).
  • Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market.
  • Collaborate with cross-functional teams on developing immersive activations that help bring the value of Client Enterprise technology to  life across our sports partnerships.
 
Required Skills
  • Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift.
  • Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration. 
  • Comfortable in managing budgets within Excel
  • Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Client or a similar environment.
  • Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.
 
What you’ll need:
  • Bachelor’s degree in marketing, business, or a related field required; MBA or advanced degree preferred.
  • 5-7+ years of experience in enterprise marketing.
  • Proven track record developing integrated marketing campaigns with sports organizations required.
  • Experience working with cross-functional global teams, ability to lead & influence without direct authority.
  • Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required.
  • Strong storytelling and executive-facing communication skills.
.
 
 
 
 
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