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Principal Product Marketing Manager

Job ID: 25-10829

Job Title: Principal Product Marketing Manager
Location: San Francisco, CA (Candidates must be local to the bay area (San Francisco or San Jose) and work a hybrid schedule.)
Duration: 6 months
Contract Type: W2 only
Pay Rate: $127.46/Hour

Duties:

Own and execute SEO strategy in partnership with the SEO team, GTM, and other cross-functional partners to capture high-intent demand and grow traffic share.
Understand customer needs and conduct research to identify top jobs-to-be-done and workflows.
Define and scale use cases, writing compelling value propositions and messaging frameworks for core personas.
Lead cross-functional go-to-market plans for new features and launches, ensuring consistent messaging across channels.
Translate market and competitive insights into product and GTM recommendations.

Skills:

8–10+ years in product marketing, growth marketing, or SEO-focused roles.
Expertise in SEO execution and proven success scaling use case strategies.
Core PMM skills: positioning, value prop development, messaging frameworks, segmentation, pricing/packaging insights, launch planning, and sales enablement.
Strong communicator with ability to craft compelling narratives and influence cross-functional partners.
Analytical, data-driven, and customer-obsessed, with experience using research and insights to shape strategy.
Experience in SaaS, productivity, or digital products preferred.

Education:

Bachelor’s degree in Marketing, Business, Communications, or related field required.
MBA or advanced degree preferred.

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