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Product Marketing Manager - GenAI

Job ID: 25-09187
Job Title: Product Marketing Manager - GenAI
Location:  San Francisco & New York- Highly preferred (Hybrid)
Duration: 12 months
Contract Type: W2 only
Pay Rate: $84.51/Hour
 
Role Mandate
  • We are looking for a product marketer with passion and expertise in driving awareness and engagement around Generative AI models and products through creative online and offline activations.
  • The ideal candidate thrives in ambiguity and matrixed organizations, influence product and engineering teams, rigorously develop strategic points of views and programs on product’s value proposition, messaging and offerings to drive positive sentiment and consideration.
 
What You'll Do
  • Strategy: Contribute to product thought leadership strategy to continue driving awareness of product’s leadership in the creative Generative AI space
  • Strategic execution: Execute on the thought leadership strategy, by producing a series of online and offline activations including educational content, blogs, white papers, case studies, third party events, community activations, and other high impact content. Comfortable demoing Generative AI products at third party events.
  • Content marketing: In partnership with Communications, Social Media, Brand Partnership and Events teams and others, develop content formats and distribution tactics for thought leadership initiatives to increase awareness and consideration of Firefly models, products, features and services.
  • Research insights and claims: Gather research and customer insights to influence current and future capabilities. Keep up to date overall product narrative
  • Advocacy: Serve as the internal and external evangelist for the product, creating powerful messages and showcasing the benefits and capabilities of Generative AI at Client. Engage with industry innovators to establish Client’s leadership in the Generative AI space and stay abreast of constantly evolving trends
  • Go To Market: Engage in the development and execution of go-to-market (GTM) strategies for the product.
 
Requirements
  • 5+ years of experience in product marketing, product management, consulting, creative/advertisement agency or an equivalent, with a strong background in software, especially AI
  • Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences
  • Analytical and strategic problem solver, adept at using data to inform decisions.
  • Proven ability to collaborate in a dynamic, matrixed environment
  • Passionate for emerging technologies and knowledgeable about the Generative AI landscape.
  • Bachelor's degree in Marketing, Economics, Business, Technology, or a related field.
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